What Clients Say

AI evolution and owned improvement

Tripwire exceeded our expectations in website review and Google Ads optimisation. Luke has also led our AI evolution — always ahead of the curve.

Ongoing platform trust and clear ownership

Luke keeps us updated on Google requirements and we appreciate the fixed-time model — it means more of our budget goes to actual advertising.

Measurement foundations and decision quality

Tripwire identified conversion tracking gaps that previous agencies missed entirely. The improvements paid for themselves in month one.

Performance decisions and implementation discipline

We cut our cost-per-lead in half and doubled qualified traffic within six weeks. The mentoring model works.

Data-led evaluation and operational clarity

Knowledgeable team and Luke's data-driven approach to advertising evaluation has made a real difference for our business.